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Digital Marketing

Time: 24 hours

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Prerequisite:

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Students should have basic computer skills and be comfortable navigating online.

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Course Overview:

Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Course is very hands-on students do not need to memorize the concepts, it would be naturally understood by practicing labs and homework.

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Course Content:

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  • Introduction to Digital Marketing

  • Introduction to WordPress

  • Marketing Communication Concepts

  • SEO and Web Analytics

  • Social Media Marketing

  • Content Marketing and Digital Copy Writing

  • Writing Advertising Copy

  • Paid Advertising and Marketing

  • Advertising on Social Media Platforms

  • E-mail Marketing

  • Mobile Digital Marketing

Who should go for this course?​

  • Working professionals wanting to understand the digital marketing space.

  • Beginners looking to learn more about digital marketing strategy and execution.

  • Existing marketing professionals wanting to up their game in digital marketing.

Staffing Support​

  • Resume Preparation

  • Mock Interview Preparation

  • Phone Interview Preparation

  • Face to Face Interview Preparation

  • Project/Technology Preparation

  • Internship with internal project work

  • Externship with client project work

Our Salient Features:

  • Hands-on Labs and Homework

  • Group discussion and Case Study

  • Course Project work

  • Regular Quiz / Exam

  • Regular support beyond the classroom

  • Students can re-take the class at no cost

  • Dedicated conf. rooms for group project work

  • Live streaming for the remote students

  • Video recording capability to catch up the missed class

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