Prompt Engineering & Generative AI Applications
Course overview:
This course develops mastery of interacting with, optimizing, and deploying Large Language Models. Participants cover generative AI fundamentals, prompt engineering, Retrieval-Augmented Generation (RAG), multimodal AI, and business applications spanning marketing, customer service, HR, and document intelligence.​​
Course Content
Module 1: Generative AI Fundamentals
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Introduction to generative models
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LLM architecture overview
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Tokens and embeddings
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Common use cases
Module 2: Prompt Engineering Techniques
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Zero-shot and few-shot prompting
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Chain-of-thought prompting
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Role and persona prompting
Module 3: Advanced Prompt Design
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Prompt chaining
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Structured outputs
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Guardrails and prompt safety
Module 4: RAG Fundamentals
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Vector embeddings
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Vector databases
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Retrieval pipeline design
Module 5: Building a RAG Knowledge Bot
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Chunking strategies
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Indexing and retrieval tuning
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Evaluating RAG quality
Module 6: Multimodal AI
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Image generation models
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Vision-language models
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Audio and speech AI
Module 7: AI Content Generation
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Marketing copy generation
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Content calendars
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Brand voice tuning



Module 8: Business Applications I
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Customer service AI assistants
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HR assistants
Module 9: Business Applications II
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Document intelligence
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Knowledge management
Module 10: Capstone
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Enterprise AI Assistant project work
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Project presentations and review
Assessments and Projects:
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Weekly quizzes and prompt-design assignments
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Lab: RAG Knowledge Bot
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Lab: AI Content Generator
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Final Project: Enterprise AI Assistant
Staffing Support​
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Resume Preparation
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Mock Interview Preparation
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Phone Interview Preparation
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Face to Face Interview Preparation
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Project/Technology Preparation
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Internship with internal project work
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Externship with client project work
Our Salient Features:
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Hands-on Labs and Homework
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Group discussion and Case Study
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Course Project work
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Regular Quiz / Exam
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Regular support beyond the classroom
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Students can re-take the class at no cost
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Dedicated conf. rooms for group project work
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Live streaming for the remote students
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Video recording capability to catch up the missed class
