Branch of IT Expert System
Office
951 N. Plum Grove Rd. Suite B
Schaumburg, IL, 60173
Branch Office
1560 Wall Street. Suite #111
Naperville, IL, 60563
Branch Office
2400 East Devon Ave. Suite#257
Des Plaines, IL, 60018
Digital Marketing
Time: 24 hours
Prerequisite:
Students should have basic computer skills and be comfortable navigating online.
Course Overview:
Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Course is very hands-on students do not need to memorize the concepts, it would be naturally understood by practicing labs and homework.
Course Content:
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Introduction to Digital Marketing
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Introduction to WordPress
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Marketing Communication Concepts
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SEO and Web Analytics
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Social Media Marketing
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Content Marketing and Digital Copy Writing
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Writing Advertising Copy
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Paid Advertising and Marketing
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Advertising on Social Media Platforms
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E-mail Marketing
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Mobile Digital Marketing