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Digital Marketing

Time: 24 hours

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Prerequisite:

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Students should have basic computer skills and be comfortable navigating online.

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Course Overview:

Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Course is very hands-on students do not need to memorize the concepts, it would be naturally understood by practicing labs and homework.

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Course Content:

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  • Introduction to Digital Marketing

  • Introduction to WordPress

  • Marketing Communication Concepts

  • SEO and Web Analytics

  • Social Media Marketing

  • Content Marketing and Digital Copy Writing

  • Writing Advertising Copy

  • Paid Advertising and Marketing

  • Advertising on Social Media Platforms

  • E-mail Marketing

  • Mobile Digital Marketing