Digital Marketing
Time: 24 hours
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Prerequisite:
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Students should have basic computer skills and be comfortable navigating online.
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Course Overview:
Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Course is very hands-on students do not need to memorize the concepts, it would be naturally understood by practicing labs and homework.
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Course Content:
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Introduction to Digital Marketing
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Introduction to WordPress
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Marketing Communication Concepts
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SEO and Web Analytics
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Social Media Marketing
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Content Marketing and Digital Copy Writing
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Writing Advertising Copy
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Paid Advertising and Marketing
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Advertising on Social Media Platforms
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E-mail Marketing
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Mobile Digital Marketing
Who should go for this course?​
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Working professionals wanting to understand the digital marketing space.
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Beginners looking to learn more about digital marketing strategy and execution.
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Existing marketing professionals wanting to up their game in digital marketing.
Staffing Support​
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Resume Preparation
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Mock Interview Preparation
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Phone Interview Preparation
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Face to Face Interview Preparation
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Project/Technology Preparation
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Internship with internal project work
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Externship with client project work
Our Salient Features:
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Hands-on Labs and Homework
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Group discussion and Case Study
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Course Project work
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Regular Quiz / Exam
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Regular support beyond the classroom
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Students can re-take the class at no cost
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Dedicated conf. rooms for group project work
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Live streaming for the remote students
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Video recording capability to catch up the missed class